NBTC

Placement organization

Name of organization: NBTC
Town/city: Milan
Country: Italië
Website: https://www.holland.com/global/tourism.htm

Student

Name of student: Ilaria Ciaroni

Specialist area: ITMC
Placement period: 2017-2018

Information about placement organization

Type of organization: National Tourism Board
Organization’s activities: Promotion of the Netherlands as a tourism and business destination
Target group of the organization: Italian market (mostly Italian press)
Company culture: Very informal
Number of employees: The Italian office of NBTC has 2 employees + a trainee
Dress code: casual
Did the organization meet the agreements you made beforehand? Yes

Information about your placement

In which department(s) are you working?

PR and Communication

Brief description of your daily activities: – Answering enquiries from Italian journalists and the public
– Organizing and registering press trips to the Netherlands according to certain “themes” (or storylines) for journalists who will write articles about the trip in return;
– Registering all the published articles and social media posts related to the trips organized, to newsletters sent and to assists given;
– Create monthly newsletters by finding relevant news, retrieving information about them, translating these pieces of information from Dutch and/or English into Italian and writing the final text that will be published on the press page of the holland.com website.
Brief description of your company assignment: Make a proposal for a future promotional campaign which involved bloggers, vloggers and influencers in a trip to the Netherlands.
Comment briefly on your supervision by the organization: Good supervision, given by the fact that we worked all together in one office. Receiving and giving feedback is easy and immediate

Requirements for students on placement

What kind of personal skills are required for this placement? curious, team player, sociable, flexible, stress-proof, organized
Additional company requirements for this placement? MS Office, Mother-language level Italian, good writing skills
English: Advanced
Spanish:
French:
German:
Italian: Mother tongue
Other languages: Dutch basic skills (good skills in reading) are a big plus

The trip

Mode of transport to reach your destination: Train, metro, tram

Accommodation

How did you arrange your accommodation? Relatives
How did you go to work every day? by Train

Visa / work permit / vaccinations

Do you need a visa? no
Do you need a work permit? no
How did you arrange the necessary documents:
How much time did it take to arrange the necessary documents?
Did you need certain vaccinations? Yes
How long in advance?

Language course

Did you take a language course before you started your placement? No
Would you recommend to have a language course prior to this placement? Since you should be a Italian mother-language level speaker, you would not need any language course

The costs in euros

Travelling expenses (e.g. return ticket): € Living in the province of Brescia, I have spent 107 euros a month for the OV covering the whole region (Lombardy)
Accommodation (monthly): € Not applicable, but in Milan the price of a shared room (2 people in one room) starts from €350. The price of a single room usually starts from €450
Local transport (monthly): € 107 (less if you live in Milan)
General costs of living (monthly): € 150
Costs of visa: €
Costs of work permit: €
What did the company pay for/to you? A financial compensation + Transport expenses

Culture

How did you prepare for the country’s culture?
Given my origins, I did not have to
Did the culture of the country influence your performance during the placement in any way? No

Future students on placement

Future students are free to contact me for further information: Yes
My e-mail address: ciaroniilaria@gmail.com

Other information

Recommendations on what to do and what not to do: Just be honest, that always works
Leisure possibilities in the city/surroundings of where the placement took place: Amazing travel opportunities, Milan has always many events

Media

Youtube link Youtube placement video link