African Inspirational Marketing

Placement organization

Name of organization: African Inspirational Marketing
Town/city: Cape Town
Country: Zuid-Afrika
Website: http://www.aimarketing.co.za

Name of student: Mieke Broeders

Specialist area: MT
Placement period: 2016-2017

Information about placement organization

Type of organization: Marketing company
Organization’s activities: * Online marketing
* Offline Marketing
* E-mail
* Site visits
* Events
* Databases
Target group of the organization: Tourists
Company culture: Informal, two of the three employees are working from their home. I worked, with the owner, at her house in a room, the office. There is a dog, you meet the family and you really feel like you are home.
Number of employees: 3
Dress code: casual
Did the organization meet the agreements you made beforehand? Yes

Information about your placement

In which department(s) are you working? I have been working in the marketing department.
Brief description of your daily activities: * Updating databases
* Processing data
* Working on social media posts
* Answering the phone
* Checking e-mail
* Helping with strategies

Brief description of your company assignment: I have been working on a social media strategy for a property. I have been doing research to the target markets, the values and creating a recommendation.
Comment briefly on your supervision by the organization: My supervisor was working from home so I had contact with her via Skype. This is ok, she came to the office a few times and I could ask her anything through the Skype chat. Sometimes with arranging a meeting or when I needed something for school it took some time to make it clear, but it was no problem.

Requirements for students on placement

What kind of personal skills are required for this placement? Independent, sociable, flexible
Additional company requirements for this placement? MS Office
English: Advanced
Spanish: Basic
French: Basic
German: Basic
Italian: Basic
Other languages:

The trip

Mode of transport to reach your destination: Car

Accommodation

How did you arrange your accommodation? I used 4exchange to arrange my accommodation
How did you go to work every day? by Car, first Uber

Visa / work permit / vaccinations

Do you need a visa? Yes, intern visa/student visa
Do you need a work permit? No, but you can not earn money with this visa
How did you arrange the necessary documents: Embassy and myself
How much time did it take to arrange the necessary documents? I took it easy, 2 months
Did you need certain vaccinations? Yes
How long in advance? 1 month, I needed one just before I left as well.

Language course

Did you take a language course before you started your placement? No
Would you recommend to have a language course prior to this placement? If your English is ok, no

The costs in euros

Travelling expenses (e.g. return ticket): € 900+
Accommodation (monthly): € 430
Local transport (monthly): € 400 car rental and uber is not that expensive
General costs of living (monthly): € 600(?)
Costs of visa: € 200(?)
Costs of work permit: €
What did the company pay for/to you? I have had two nights staying in the hotels we do the marketing for.

Culture

How did you prepare for the country’s culture?
I did not really prepare, getting used to the difference took a few weeks.
Did the culture of the country influence your performance during the placement in any way? Yes, it is not as safe as in the Netherlands

Future students on placement

Future students are free to contact me for further information: Yes
My e-mail address: mieke98@live.nl

Other information

Recommendations on what to do and what not to do: Definitely go abroad. It was an amazing experience and it did change me. The internship itself was not always that exciting, but it was totally worth it.
Leisure possibilities in the city/surroundings of where the placement took place: Yes, everything is possible in Cape Town

Media

Youtube link Youtube placement video link