NBTC Holland Marketing

Placement organization

Name of organization: NBTC Holland Marketing
Town/city: Köln
Country: Duitsland

Student

Name of student: Franziska Bassler
Specialist area: Tourism Management (EN)
Placement period: 2018-2019

Information about placement organization

Type of organization: Marketing and press agency
Organization’s activities: branding and marketing of the Netherlands
Target group of the organization: there are 6 different target groups (personas)
Company culture: Hierarchy, but very informal
Number of employees: 4
Dress code: casual
Did the organization meet the agreements you made beforehand? yes

Information about your placement

In which department(s) are you working?
marketing

Brief description of your daily activities: – creating several newsletters
– updating the website
– planning events
– creating advertorials in local newspapers for our partners
– regular office/paperwork
Brief description of your company assignment: The overall performance of our newsletter, regarding opening and click rates. Performance of different topics of the newsletter.
Comment briefly on your supervision by the organization: The supervision by the organisation was great. I got a lot of support and received a lot of responsibility.

Requirements for students on placement

What kind of personal skills are required for this placement? independent, stress-proof, sociable
Additional company requirements for this placement? writing skills, translation skills, creativity
English: Intermediate
Spanish: –
French: –
German: Mother tongue
Italian: –
Other languages: dutch intermediate/advanced

The trip

Mode of transport to reach your destination: car

Accommodation

How did you arrange your accommodation? myself
How did you go to work every day? public transport

Visa / work permit / vaccinations

Do you need a visa? no
Do you need a work permit? no
How did you arrange the necessary documents:
How much time did it take to arrange the necessary documents?
Did you need certain vaccinations? No
How long in advance?

Language course

Did you take a language course before you started your placement? No
Would you recommend to have a language course prior to this placement? if you don’t speak dutch, then yes

The costs in euros

Travelling expenses (e.g. return ticket): € 60
Accommodation (monthly): € 600
Local transport (monthly): € 90
General costs of living (monthly): € 200
Costs of visa:  –
Costs of work permit: –
What did the company pay for/to you? The first three month I received 300 Euros per month. In the last two month I got paid minimum wage, which is 9,19€ per hour. In addition, the company pays for the public transport (Cologne monthly ticket = 90€)

Culture

How did you prepare for the country’s culture?
I didn’t prepare for the country’s culture as I am German
Did the culture of the country influence your performance during the placement in any way? The Germany culture is very organised so it influenced me in a way that I started to work more efficient and I put more effort in my assignments

Future students on placement

Future students are free to contact me for further information: Yes
My e-mail address: franzi-basler@gmx.de

Other information

Recommendations on what to do and what not to do: Don’t be shy and speak your mind. You can always give your own opinion. Be confident when carrying out an assignment and just do what you think is right, instead of always asking someone how to do it. They like it when someone shows initiative and is creative.
Leisure possibilities in the city/surroundings of where the placement took place: There are a lot of parks in Cologne, night life, sports facilities and festivals.

Media

Youtube link Youtube placement video link