African Inspirational Marketing

Placement organization

Name of organization: African Inspirational Marketing
Town/city: Cape Town
Country: Zuid-Afrika
Website: http://www.aimarketing.co.za

Student

Name of student: Veerle Valentijn

Specialist area: Tourism Management (NL)
Placement period: 2018-2019

Information about placement organization

Type of organization: Marketing company
Organization’s activities:
* Online marketing
* Offline Marketing
* E-mail
* Site visits
* Events
* Databases
Target group of the organization: Tourists
Company culture: Informal, only wear corporate clothes with meetings and during events.
It is an in-house office.
They have two dogs.
Number of employees: 3
Dress code: casual
Did the organization meet the agreements you made beforehand? Yes

Information about your placement

In which department(s) are you working?
Marketing department.

Brief description of your daily activities:
– Social media marketing
– Newsletters
– Data capturing
– Answering the phone
– Market research
– Helping with strategies
Brief description of your company assignment: I am writing a strategic marketing plan for a hotel.
Comment briefly on your supervision by the organization: The supervision of my supervisor was great. We have a Monday meeting every week. Besides this I could always ask her for help.

Requirements for students on placement

What kind of personal skills are required for this placement? Independent, sociable, flexible, be able to live in another country
Additional company requirements for this placement? MS Office
English: Advanced
Spanish: Basic
French: Basic
German: Basic
Italian: Basic
Other languages:

The trip

Mode of transport to reach your destination: Airplane

Accommodation

How did you arrange your accommodation? Via 4Exchange
How did you go to work every day? By car

Visa / work permit / vaccinations

Do you need a visa? Yes, student/intern visa
Do you need a work permit? No
How did you arrange the necessary documents: Myself and embassy (Den Haag)
How much time did it take to arrange the necessary documents? 1-2 months
Did you need certain vaccinations? Yes
How long in advance? 1 month

Language course

Did you take a language course before you started your placement? No
Would you recommend to have a language course prior to this placement? Yes, if you need it.

The costs in euros

Travelling expenses (e.g. return ticket): € +/- 1000
Accommodation (monthly): € +/- 450
Local transport (monthly): € Rental car (sharing) +/- 400
General costs of living (monthly): € +/- 500
Costs of visa: € +/- 50
Costs of work permit: €
What did the company pay for/to you? No financial compensation.
I have to stay in one of the hotels, which we do the marketing for.

Culture

How did you prepare for the country’s culture?
I did not.
Did the culture of the country influence your performance during the placement in any way? No

Future students on placement

Future students are free to contact me for further information: Yes
My e-mail address: veerle-valentijn@hotmail.com

Other information

Recommendations on what to do and what not to do: Go abroad!
Leisure possibilities in the city/surroundings of where the placement took place: Yes, everything is possible in Cape Town.

Media

Youtube link Youtube placement video link