PCL Marketing – Saint Lucia Tourism Authority

Placement organization

Name of organization: PCL Marketing – Saint Lucia Tourism Authority
Town/city: London
Country: Groot-Brittannië

Student

Name of student: Nienke Hage

Specialist area: Tourism Management (EN)
Placement period: 2018-2019

Information about placement organization

Type of organization: Tourism Board
Organization’s activities: Promoting Saint Lucia as a holiday destination
Target group of the organization: UK & Ireland
Company culture: The company culture is informal.
Number of employees: 5
Dress code: casual
Did the organization meet the agreements you made beforehand? Yes

Information about your placement

In which department(s) are you working? I am not working on 1 department but since it is a marketing company you mainly have tasks that contributes to the marketing activities.

Brief description of your daily activities: Preparing for events the company is hosting or attending, helping preparing / execute roadshows, calling agents or partners for information or to invite them, writing text for their monthly e-newsletters and administration tasks that includes invoices, updating databases etc.

Brief description of your company assignment: Making a competitor analysis. Researching who their competitors are, how they market their destination, what their strengths and weaknesses are and how the Saint Lucia Tourism Authority can learn from it.

Comment briefly on your supervision by the organization: Since the team is so small it feels that everyone supervises which gives you the opportunity to learn from everyone.

Requirements for students on placement

What kind of personal skills are required for this placement? Team player, sociable and flexible
Additional company requirements for this placement? https://www.stlucia.org/
English: Advanced
Spanish:
French:
German:
Italian:
Other languages:

The trip

Mode of transport to reach your destination: Underground / Tube

Accommodation

How did you arrange your accommodation? Internet
How did you go to work every day? Underground / Tube

Visa / work permit / vaccinations

Do you need a visa? No
Do you need a work permit? No
How did you arrange the necessary documents:
How much time did it take to arrange the necessary documents?
Did you need certain vaccinations? No
How long in advance?

Language course

Did you take a language course before you started your placement? No
Would you recommend to have a language course prior to this placement? No

The costs in euros

Travelling expenses (e.g. return ticket): € Max 150
Accommodation (monthly): € 700
Local transport (monthly): € 100
General costs of living (monthly): € 300
Costs of visa: €
Costs of work permit: €
What did the company pay for/to you? 180 Pounds per month.

Culture

How did you prepare for the country’s culture?
I googled for work cultures but since the UK is so close to the Netherlands there are not many differences.
Did the culture of the country influence your performance during the placement in any way? No

Future students on placement

Future students are free to contact me for further information: Yes
My e-mail address: nienkehage@gmail.com

Other information

Recommendations on what to do and what not to do: Apply for this placement if you love the busy city life and if you can afford it, London is not cheap but definitely amazing.
Leisure possibilities in the city/surroundings of where the placement took place: Once you have seen London and did all the tourists things, try to see and visit the cities near London. Cambridge, Oxford, Bath, Bristol and many more cities are worth visiting.

Media