Nordic eMarketing

Placement organization

Name of organization: Nordic eMarketing
Town/city: Reykjavik
Country: IJsland
Website: http://www.nordicemarketing.com

Student

Name of student: Merel van Rijn

Specialist area: ITMC
Placement period: 2012-2013

Information about placement organization

Type of organization: Internet marketing company
Organization’s activities: Doing seo, creating Epr reports, writing press releases, advising companies about their website strategy, translating
Target group of the organization: Companies who want to optimize their website, or want to release press messages
Company culture: Colleagues are very friendly to each other and there is almost no hierarchy noticeable. The position as a student is amongst the other employees. Everybody has assignments for you and you work with everyone.
Number of employees: 15
Dress code: casual
Did the organization meet the agreements you made beforehand? Yes

Information about your placement

In which department(s) are you working? PR, pay-per-click, SEO, finance.
Since everybody gives you assignments, you get to know every department in the company. Except for the finance department, because this has not much to do with internet marketing.
Brief description of your daily activities: Posting articles on news websites, doing SEO, keyword research, visibility tests on Google for clients websites, implementing SEO, optimizing Pay Per Click ads, translating pr messages and PPC campaigns
Brief description of your company assignment: Researching if Icelandic tour operators are online ready for a growth in tourism. This means looking at the availability of the site and if this is user friendly. Moreover, looking at the different regions of Iceland and how they present themselves online.
Comment briefly on your supervision by the organization: The supervision is very good. Everybody can help you and looks over your work, if needed. The only negative thing is that I had to ask a lot for assignments, but they always had one, or more. You have to ask for good feedback if you want this.

Requirements for students on placement

What kind of personal skills are required for this placement? Team player, independent, representable, sociable
Additional company requirements for this placement? Word, exel, powerpoint, outlook. (if one is missing, they will be happy to explain the program to you)
English: Advanced
Spanish:
French:
German:
Italian:
Other languages:

The trip

Mode of transport to reach your destination: Airplane and bus

Accommodation

How did you arrange your accommodation? I arranged it by myself by emailing every guesthouse in Reykjavik. Also the company searched for me for an apartment, but I arranged accommodation before they found something.
How did you go to work every day? Bus/foot

Visa / work permit / vaccinations

Do you need a visa? No
Do you need a work permit? Yes, if you are staying longer than 3 months. You can get this form at the registration office; þjóđskrá Íslands in Reykjavik.
How did you arrange the necessary documents: For Dutch students: begin with the forms for OV-card and scholarships 2-3 months in advance of the start of your placement. This is the time it takes the DUO and Erasmus to deal with the forms.
How much time did it take to arrange the necessary documents? 2-3 months
Did you need certain vaccinations? No

Language course

Did you take a language course before you started your placement? No
Would you recommend to have a language course prior to this placement? n/a

The costs in euros

Travelling expenses (e.g. return ticket): € 470,00
Accommodation (monthly): € 600,00
Local transport (monthly): € 50,00
General costs of living (monthly): € 300,00
Costs of visa: €
Costs of work permit: €
What did the company pay for/to you? EUR 600,00 per month

Culture

How did you prepare for the country’s culture?
No
Did the culture of the country influence your performance during the placement in any way? No, the Icelandic culture is similar to the Dutch.

Future students on placement

Future students are free to contact me for further information: Yes
My e-mail address: merelrijnvan@hotmail.com

Other information

Recommendations on what to do and what not to do: Do: deliver good work and show interest and initiative.
Don’t: They don’t really have rules, but just make sure you do a good job.

Leisure possibilities in the city/surroundings of where the placement took place: There are many excursions to do in the beautiful landscape. There are clubs downtown, even as shops, a cinema. You can do horse riding, go to swimming pools or visit cultural heritage in Reykjavik.

Media

Youtube link Youtube placement video link