Sultans Trail

Placement organization

Name of organization: Sultans Trail
Town/city: Haarlem
Country: NL – Noord-Holland
Website: https://sultanstrail.com

Student

Name of student: Faith Naccwa
Specialist area: Tourism Management (EN)
Placement period: 2020-2021

Information about placement organization

Type of organization: Tour operator
Organization’s activities: Provide hiking and cycling trips in eastern Europe.
Target group of the organization: Adventurous and active people aged between 20 and 70
Company culture: The organisation operates under a formal culture.
Number of employees: 6
Dress code: casual
Did the organization meet the agreements you made beforehand? Yes it did.

Information about your placement

In which department(s) are you working?

In the marketing department.

Brief description of your daily activities: • Driving traffic to Sultans Trail website through social media advertising.

• Monitoring Google Analytics of the existing website to evaluate if the changes that have been made during my placement are helping in improving the performance of the website, are creating brand awareness and attracting the target audience.
Brief description of your company assignment: Improve the online presence of Sultans Trial on social media platforms by active posting, measuring (likes, comments, and shares) by using social media promotional tools such as content calendar and buffer.com which can help in generating and improving engagement on these platforms.
Comment briefly on your supervision by the organization: Since we are working online, we start the day with an online meeting in which we discuss the days activities and also catch up on the matter that need to be handled after the meetings which may take an hour or two. Then after that I work the rest of day the independently but keep in touch with my supervisor through emails.

The supervisor is very supportive and always willing to help when needed.

Requirements for students on placement

What kind of personal skills are required for this placement? Independent, flexible and performable
Additional company requirements for this placement? Writing skills, MS Office and SEO
English: Advanced
Spanish:
French:
German:
Italian:
Other languages:

The trip

Mode of transport to reach your destination: Train -when not working online

Future students on placement

Future students are free to contact me for further information: Yes
My e-mail address: 181707@buas.nl

Other information

Recommendations on what to do and what not to do: Having a creative mindset will be of beneficial.
Leisure possibilities in the city/surroundings of where the placement took place: Haarlem city tour.

Media

Youtube link Youtube placement video link