Nature.house

Algemeen

Naam stageorganisatie: Nature.house
Stageland: NL – Noord-Brabant
Plaats: Breda
Website: https://www.nature.house/

Student

Naam Student: Federica Melfa
Opleiding/Afstudeerrichting: Tourism Management (EN)
Stageperiode: 2021-2022

Informatie mbt stageorganisatie

Type organisatie: Online booking platform
Aantal medewerkers: 35
Bedrijfsbeschrijving: The main concept of the company is to give travellers the perfect accommodation away from the crowds, while connecting them to the surrounding nature and landscapes and supporting different projects to protect the environment.
Doelgroep: Everyone between 18 and 80 with a passion for nature
Bedrijfscultuur: Informal, there is a hierarchy of roles; however, everyone is very young and laid back, thus the culture is more informal than hierarchical.
Kledingvoorschriften: Casual
Bereikbaarheid organisatie: Bus, train, bike

Informatie mbt de stage

Welke afdeling loop je stage: Marketing
Korte omschrijving van je dagelijkse werkzaamheden:

Daily content creation for the nature.house website
Optimization of the current/existing content (rewrite/inlinking) and pages
Link Building activities for nature.house, such as reaching out to other websites
Regular keyword research
Combining pages in different languages into one main page
Link building for France
Orphan pages (pages not internally linked from any other page)
Translation on the websites (EN-FR-IT)
Creating/optimising default titles and descriptions for English, French and Italian website
Korte omschrijving van je bedrijfsopdracht:

Content marketing strategy in relation to SEO: comparison between theory and current company’s strategy, focus on content of the website and tone of voice.

Begeleiding vanuit het bedrijf: Everything was explained clearly since the beginning and everyone is always open to talk and discuss about any question you might have, even working from home because of covid.

Gewenste vaardigheden voor deze stage

Welke persoonlijke kwaliteiten zijn van belang: Some previous knowledge about SEO makes the job easier; flexibility and communication are key aspects. Good to be a team player, but probably more important to be able to work independently. As for non-work related interaction, better if you are a conversation starter, as most of the employees are Dutch and they might easily switch back to their native language when in group.
Aanvullende eisen van het bedrijf: Good writing skills

Toekomstige studenten

Studenten die interesse hebben in dit bedrijf, mogen contact met mij opnemen: Ja
Email: 192542@buas.nl
Tips met betrekking tot deze stage: Keep asking questions to better understand what you are doing. Don’t be afraid of asking people (also from other departments) what they’re working on, it shows interest and they appreciate. If you feel you don’t get enough challenges, ask for new tasks.