Natuurhuisje

Placement organization

Name of organization: Natuurhuisje
Town/city: Breda
Country: NL – Noord-Brabant
Website:

Student

Name of student: Laura Ridder
Specialist area: Tourism Management (NL)
Placement period: 2021-2022

Information about placement organization

Type of organization: Accommodation
Organization’s activities: Renting out houses in the nature
Target group of the organization: 18-99
Company culture: informal
Number of employees: 40
Dress code: casual
Did the organization meet the agreements you made beforehand? Yes

Information about your placement

In which department(s) are you working?

Marketing

Brief description of your daily activities:

Working hours: +/- 40h/per week
Office times: 08:30-17:00

-create SEO related content (rewrite + create new, own content)
-being responsible for the German website
-SEO system (will be explained more in detail during my placement)
creating new pages/meta text
-in linking
-link building; contacting German websites, if they want to write content, these E-Mails must therefore look good and be made correctly. Per customer it depends on what should be in the quotes
-creating a newsletter
-translating on websites and social media channels
-reaching out to websites for link building
-writing and optimizing texts
-creating pages and optimizing existing pages
-conduct keyword research
-possibly also helping out with other departments
-fixes in texts like changing http to https, redirects, spelling mistakes
-finding duplicate content/unnecessary pages
-creating a list with interesting keywords for the blog (NL)
-check SEO – PPC keywords
Brief description of your company assignment:

• finding an approach in link building in Germany

• create evidence for link building / find a tone of voice for link building
• what kind of emails, stories etc. do I have to create/write?

• tactics for link building
Comment briefly on your supervision by the organization: I really liked my supervisors Ilse and Robert. They were willing to help me all the time when I had a question, always friendly and in for a chat. I couldn’t have had better supervisors

Requirements for students on placement

What kind of personal skills are required for this placement? team player, goal oriented

Other information

Recommendations on what to do and what not to do: Be yourself and show that you want to adapt the companys culture

Media