NBTC Holland Marketing
NBTC is all about the development, branding and marketing of the Netherlands as a destination. The organisation provides a national vision for tourism based on relevant knowledge and insights and use this vision to connect, facilitate and support cities, regions, business owners and other parties.
NBTC’s main activities are divided amongst four core tasks:
1. Intell & Insights
2. Strategy & Branding
3. Destination Development
5. Marketing
The office in Cologne is marketing the destination to the German market.